Creative. Designer. Changemaker. Unwavering optimist and proudly Neurodiverse.

Wayne is a globally recognised creative leader with over 25 years of experience shaping brands and driving design innovation across Asia, Europe, and the US. His path into the industry has been anything but conventional. Following a professional surfing career, he found his way into advertising via AWARD School in Oz - an unexpected pivot that launched a career across some of the world’s most respected agencies and brands.

He has held senior creative and design leadership roles at Jung von Matt, Jam, Engine Group, AKQA, and Huge. Most recently, he served as Global Principal, Creative and Global Executive Creative Director at branding consultancy Wolff Olins, where he led global design and experience initiatives. In this role, he partnered directly with C-suite leaders to break down silos and reimagine what modern brands and experiences can achieve.

Throughout his career, he has delivered transformative work for Google, Nike, Nothing, On Running, Selfridges, Apple, Chanel, LVMH, Uber, Mercedes and the Mercedes F1 team, LG, Lloyds, Rolls Royce, Ubisoft, BBC, and Warner Bros - even the Olympics and the United Nations, to name a few. As well as DTC, B2B and B2C brands, Wayne has worked with cultural institutions and helped create installations for galleries and museums - including work for BAFTA and the Serpentine. His output blends storytelling, technology, and design to deliver both cultural relevance and commercial impact.

Recognised by major global award shows, he has judged and chaired prestigious juries, received numerous individual honours, and led agencies to win multiple industry titles. He has collaborated with icons such as Virgil Abloh and Milton Glaser, with his work featured in leading publications and design museums worldwide.

A passionate advocate for Neurodiversity and emerging creative talent, Wayne regularly contributes to media and publications. He is also a sought-after speaker at conferences around the world, sharing insights on creativity, innovation, and the future of design - with his trademark optimism and energy in the power of ideas to create change