Creative. Designer. Changemaker. Unwavering optimist.

I'm a globally recognised creative leader with over 25 years shaping brands and driving design innovation across Asia, Europe, and the US. After a professional surfing career, I found my way into advertising through AWARD School in Australia - an unexpected pivot that launched my journey across some of the world's most respected agencies.

I've held senior creative and design leadership roles at Jung von Matt, Jam, Engine Group, AKQA, and Huge. Most recently, as Global Principal, Creative and Global Executive Creative Director at Wolff Olins, I led global design and experience initiatives, partnering with C-suite leaders to reimagine modern brands and experiences.

I've delivered transformative work for Google, Nike, Nothing, On Running, Selfridges, Apple, Chanel, LVMH, Uber, Mercedes F1, LG, Lloyds, Rolls Royce, Ubisoft, BBC, and Warner Bros., as well as the Olympics and United Nations. Beyond DTC, B2B, and B2C brands, I've collaborated with cultural institutions, creating installations for BAFTA and the Serpentine. My work blends storytelling, technology, and design for both cultural relevance and commercial impact.

I've been recognised by major global award shows, judged prestigious juries, and collaborated with icons like Virgil Abloh and Milton Glaser. My work has been featured in leading publications and design museums worldwide.

As an advocate for Neurodiversity and emerging creative talent, I regularly contribute to media and speak at global conferences, sharing insights on creativity, innovation, and the future of design with optimism and a firm belief in the power of ideas to create change.