Creative, designer & restless innovator.

Hello.

Originally from Australia, I have over 20 years experience and have held creative leadership positions in the UK, APAC, Europe and the US.

My work has been highlighted as best-in-class by award shows and publications internationally. I am also fortunate to be regularly invited to speak and share my experiences at leading industry events. However, industry titles & accolades aren't what drives me - what’s important is working with people who make things happen and love what we do as a craft.

Back story.

Failed ProSurfer from a tiny village in Australia, I fell into agencies by mistake by winning a place at the prestigious AWARD School. After working at famous studios in Oz, I then worked around the world and have picked up over 500+ awards. Somehow I found time to get a Masters in Cognitive Sciences along the way.

Experience.

HUGE, (Currently) Executive Creative Director EMEA

AKQA, Executive Creative Director

APPLE, Creative Consultant

ENGINE GROUP, Executive Creative Director

JUNG VON MATT, Creative Director

JAYWING Creative Director

SEED Creative Director & Founder

(Learning my craft) SAATCHI & SAATCHI, LEO BURNETT, COHEN WELLS, GP Y&R, BCM

“Wayne's brain works in a completely different way to most, generating brilliantly original ideas that are truly exciting. And despite his brilliance, he couldn't be more collaborative, enthusiastic and energetic with regards to ideas and feedback from the wider team. His knowledge of emerging technologies, as well as case studies from all four corners of the globe provide great inspiration and stimulation that help you get the most from your brief..”

— Zoe Harris Group CMO Go Co Group

 

Skill sets.

Classically trained but digital and experience first in my approach, I am a strategic creative practitioner that has been lucky enough to have earned a global reputation for first working in traditional channels and then creating boundary crossing work that puts customers at the heart.

 

  • Conceptual Thinking

  • Brand & Visual Design

  • Experience Design

  • Motion & Interactive

  • Voice & Conversational Design

  • Film and Social

  • Retail

  • Strategy

  • Management & leadership

Awards & Honours.

Regularly asked to judge and contribute at awards and events because of my track record of creating highly awarded work.

 

  • ADC Awards

  • BIMA 100

  • New York Festivals

  • Design Week

  • The Drum Design Awards

  • FWA

  • Lovies

  • Webby Awards

  • BIMA

  • D&AD

  • Campaign Magazine A List

  • Campaign Agency of the year

  • Campaign Agency of the year Finalists

  • Marketing Agency of the year

  • Creative Review Annual

  • Creativepool Annual

  • Creativepool Best agency to work for award

  • Cannes

  • One Show

  • Clios

  • Ad Stars

  • Dezeen Design Awards

  • Shorties

  • Art Directors Club Young Guns

  • AWARD