Android OS.

A brand refresh for the world’s most popular operating system. Huge and Google, in close partnership, evolved the Android brand to make it more modern, globally inclusive, and accessible. The work spanned the entire brand experience: from brand architecture and strategy, to a robust identity system to a fully reimagined mobile-first digital experience on Android.com. A refreshed brand across all digital and physical touch points to make Android even more inclusive for its 2.5 billion users.

BAFTA.

The BAFTA Awards is regarded as one of the world’s most prestigious awards ceremonies. I helped BAFTA modernise to showcase the charity as a champion for craft by creating a new digital-first approach to design and campaigns that refreshed their purpose. At the same time reimagining BAFTA Guru (the education focused sub brand).

Tommy Hilfiger.

Disrupted by new retailers and fast fashion, the brand knew it had to take the leap towards reinvention and new definitions of relevance. I worked with the business on a new unexpected collaboration vision for Tommy Hilfiger: a bold move for a brand set on reaching a new, younger audience. The brand work to social films and a new digital experience has been highlighted by the Industry as a leading example in the sector.

Nike.

Social films, physical to digital retail experiences, VR/AR, specialist apps, conversation/AI and digital identity - I have been lucky to have created numerous projects working with Nike.

Some of the work has been held up as industry and sector trailblazing and been awarded at international product and design shows.

Selfridges.

Tasked with extending this famous 111 year old department store into digital and new emerging touch points - implementing a new design vision and system to help make it future ready for the new era of retail.

Starbucks.

Create the world’s most regularly used payment and loyalty rewards app among major restaurant chains. The Starbuck’s mobile concept and design has become a industry benchmark for design thinking, UX and frictionless design.

From ordering and paying ahead of time to creating your own Spotify playlist, the Starbucks app provides a user experience that is both inviting and innovative, much like the coffee chain itself.

A service design tool that disrupted the retail landscape and now accounts for over 30% of Starbuck’s global revenue.

Wizarding World.

J.K. Rowling’s Harry Potter universe is one of the most-loved franchises in the world. After 20 years of expansion, the brand provided hundreds of ways to engage digitally and physically—from books and films to live theatre, events, games and the Fantastic Beasts franchise—however, there was no centralised destination for fans to call home.

A new joint venture business was created and we develop a personal, always-on fan experience and direct to consumer channel, that resolved the fragmentation.

Establishing a new end-to-end fan experience from scratch—bringing the entire Wizarding World to life for millions of fans in both the digital and physical worlds.

Sky.

I worked with BSKYB on a vast number of Sky services, channels and brands. From campaign advertising to new brand launches, I worked across its offerings to ensure the brand and its host of TV and communication products and services would be welcomed into people’s homes. Some of my work was even voted to be the UK’s favourite.

McDonald’s.

McDonald’s set out to transform its holistic customer experience and modernise its brand across all touchpoints and markets, from digital channels (mobile, web, kiosk, drive-thru) to physical restaurants (inside and outside) to employee behaviours and activities. Over a year, we leveraged research, user insights, business strategy and decades of design leadership to help bring these experiences to life and create best-in-class experience in the QSR category. Modernisin the brand by creating new channels to fulfill orders spanning digital, in-home and in-restaurant experiences. The new McDonald’s app experience focuses on a seamless ordering process with a redesigned McDonald’s website and introduced e-commerce functionality. Currently, we are helping the brand with voice ordering strategy to amplify the purchase power of the consumer - In-store, customers can place orders on kiosks that guide them through a customised ordering experience. Customers are now offered table service, interior and exterior wayfinding capabilities and the ability to digitally make requests from their table.

Ermenegildo Zegna.

Helped to launch a new approach for a luxury menswear brand. Focusing on the idea of human conversations instead of branded monologuing—simply focusing solely on product like so many others do in this sector. Creating a new communication platform across channels to showcase the story of Zegna being defined by the people who wear it—people around the world from different generations and with different experience. In each region we team old and new who shared the same values of the brand and helped to bring to life the brand’s ambition to a new generation while still empowering the core loyal audience. The idea was rolled out across social, advertising and content as well as digital and retail.

Rolls-Royce.

Highlighted the discernment of Rolls-Royce to a global community by showcasing rich stories and inspiration through a refreshed brand and digital creative. A story-rich platform was established to attract thousands of new visitors, and created a fitting home for a company synonymous with unparalleled craftsmanship. Launching this new approach for their brand with a range of digital-first thinking including a new platform, films and social channels (the work being held up as industry leading in automotive press).

I was lucky enough also to launch several new cars including the new Black Badge models in China and their Vision Prototype car to the world.

Jamie Oliver Alexa.

Powered by AI. The Jamie Oliver Skill offers the first voice-activated recipe service for the Amazon Echo. Designing for a voice-activated personal assistant, the utility provides hands-free inspiration to over 160 recipes.