Starbucks.

Create the world’s most regularly used payment and loyalty rewards app among major restaurant chains. The Starbuck’s mobile concept and design has become a industry benchmark for design thinking, UX and frictionless design.

From ordering and paying ahead of time to creating your own Spotify playlist, the Starbucks app provides a user experience that is both inviting and innovative, much like the coffee chain itself.

A service design tool that disrupted the retail landscape and now accounts for over 30% of Starbuck’s global revenue.

BAFTA.

The BAFTA Awards is regarded as one of the world’s most prestigious awards ceremonies. I helped BAFTA modernise to showcase the charity as a champion for craft by creating a new digital-first approach to design and campaigns that refreshed their purpose. At the same time reimagining BAFTA Guru (the education focused sub brand).

Tommy Hilfiger.

Disrupted by new retailers and fast fashion, the brand knew it had to take the leap towards reinvention and new definitions of relevance. I worked with the business on a new unexpected collaboration vision for Tommy Hilfiger: a bold move for a brand set on reaching a new, younger audience. The brand work to social films and a new digital experience has been highlighted by the Industry as a leading example in the sector.

Android OS.

A brand refresh for the world’s most popular operating system. Huge and Google, in close partnership, evolved the Android brand to make it more modern, globally inclusive, and accessible. The work spanned the entire brand experience: from brand architecture and strategy, to a robust identity system to a fully reimagined mobile-first digital experience on Android.com. A refreshed brand across all digital and physical touch points to make Android even more inclusive for its 2.5 billion users.

Nike

Brand.

Nike has invested heavily in its customer experience to be more digital first, making improvements to its social, ecommerce, website and online membership program. I’ve been lucky enough to help lead and create a number of products and services for the brand.

From brand assets to D2C to brand experiences, the work has been held up as industry and sector trailblazing and been awarded at international product and design shows.

Nike

Trial Zone.

A digitally advanced, true-to-sport product trialling experience ever created.

The sportswear giant’s new flagship experimental efforts to take a leading role with the latest industry trends. The concept was built around the thought that every athlete should be able to get what a pro athlete can access - access to unparalleled training, performance assessment and product innovation..

Drawing largely on Nike’s app features, a retail of the future was created. Working with digital and physical tools the store transforms into a personal and interactive retail environment.

Nike

London.

When Nike changed direction to be more local focused - I helped with establishing the brand direction in the UK. Helping to lead the direction of their presence and create digital and product opportunities to be more tailored to the local market while still maintaining the global brand.

One example is with the World’s first interactive Instagram film to celebrate ‘Air Max Day’.

We utilized the then-newly introduced carousel swipe function on Instagram as an interactive element to create connected stories or as we called it - 'rewind' the VHS tape. The first example of how the new feature could be used to create interactive films to engage audiences and a first for Facebook to demonstrate this feature could be used in a new way they didn’t think of.

A series of 6 interactive Instagram films (each with story sections joining together as one) captured London and created a very British vibe for Nike.

Facebook liked this use so much they started using it as feature with other brands.

Nike

Strike Night.

Football, gaming and music blended as one.

Most goal scorers crave the limelight with their goal scoring exploits. The more clinical and spectacular the finish, the more respect these finishers get.

Until now, their accuracy and audacity has gone noticed but unmeasured meaning it’s hard to define who actually is the most impressive in the box. ‘Strike Night’ was created to put finishers to the test anbd at the same create a new experience for fans. We pitted 6 elite players head-to-head in a finishing battle scored by the world’s first full-size, fully interactive LED goal – and it was all broadcast globally on Facebook Live.

The digital goal challenged players to score as many points as possible with the LED net measuring their shooting accuracy and responding with bespoke animations triggered by 16 motion sensor cameras which tracked the exact placement of shots as they rained in on goal. The score from the digital goal was topped up by judges and votes from the highly-engaged Facebook Live audience.

Selfridges.

Tasked with extending this famous 111 year old department store into digital and new emerging touch points - implementing a new design vision and system to help make it future ready for the new era of retail.

Wizarding World.

J.K. Rowling’s Harry Potter universe is one of the most-loved franchises in the world. After 20 years of expansion, the brand provided hundreds of ways to engage digitally and physically—from books and films to live theatre, events, games and the Fantastic Beasts franchise—however, there was no centralised destination for fans to call home.

A new joint venture business was created and we develop a personal, always-on fan experience and direct to consumer channel, that resolved the fragmentation.

Establishing a new end-to-end fan experience from scratch—bringing the entire Wizarding World to life for millions of fans in both the digital and physical worlds.

Sky.

I worked with BSKYB on a vast number of Sky services, channels and brands. From campaign advertising to new brand launches, I worked across its offerings to ensure the brand and its host of TV and communication products and services would be welcomed into people’s homes. Some of my work was even voted to be the UK’s favourite.

Hublot.

Hublot is a luxury Swiss watchmaker and, as part of the LVMH group, it’s part of one of the most exclusive conglomerates of brands in the world. Huge has matched Hublot’s high standard for modern luxury by creating high-impact digital products, platforms, content and experiential events for the brand. We have been the brand’s primary partner in its evolution into a digital-first organization, leading the industry in that respect. Through bold experiences, unapologetically innovative products and rich editorial content, we deliver a unified brand experience that translates Hublot’s ethos at every touchpoint. As part of our ground-breaking work with the brand we launched Hublot’s first-ever ecommerce site in April 2020, bringing a successful D2C sales channel to the business just as the COVID-19 pandemic impacted traditional retail operations.

McDonald’s.

McDonald’s set out to transform its holistic customer experience and modernise its brand across all touchpoints and markets, from digital channels (mobile, web, kiosk, drive-thru) to physical restaurants (inside and outside) to employee behaviours and activities. Over a year, we leveraged research, user insights, business strategy and decades of design leadership to help bring these experiences to life and create best-in-class experience in the QSR category. Modernisin the brand by creating new channels to fulfill orders spanning digital, in-home and in-restaurant experiences. The new McDonald’s app experience focuses on a seamless ordering process with a redesigned McDonald’s website and introduced e-commerce functionality. Currently, we are helping the brand with voice ordering strategy to amplify the purchase power of the consumer - In-store, customers can place orders on kiosks that guide them through a customised ordering experience. Customers are now offered table service, interior and exterior wayfinding capabilities and the ability to digitally make requests from their table.

Ermenegildo Zegna.

Helped to launch a new approach for a luxury menswear brand. Focusing on the idea of human conversations instead of branded monologuing—simply focusing solely on product like so many others do in this sector. Creating a new communication platform across channels to showcase the story of Zegna being defined by the people who wear it—people around the world from different generations and with different experience. In each region we team old and new who shared the same values of the brand and helped to bring to life the brand’s ambition to a new generation while still empowering the core loyal audience. The idea was rolled out across social, advertising and content as well as digital and retail.

Rolls-Royce.

Highlighted the discernment of Rolls-Royce to a global community by showcasing rich stories and inspiration through a refreshed brand and digital creative. A story-rich platform was established to attract thousands of new visitors, and created a fitting home for a company synonymous with unparalleled craftsmanship. Launching this new approach for their brand with a range of digital-first thinking including a new platform, films and social channels (the work being held up as industry leading in automotive press).

I was lucky enough also to launch several new cars including the new Black Badge models in China and their Vision Prototype car to the world.

SKII.

Part of the team working with P&G’s SK-II on a number of new experiences. Ranging from strategy, user experience, design, and analytics for a variety of engagements including website design, marketing campaigns, and innovative new in-store experiences.

Jamie Oliver Alexa.

Powered by AI. The Jamie Oliver Skill offers the first voice-activated recipe service for the Amazon Echo. Designing for a voice-activated personal assistant, the utility provides hands-free inspiration to over 160 recipes.

Boris The Brand.

The UK's most important set of Brand Guidelines, where every rule within will inevitably be broken.

A spoof brand guidelines for new PM Boris to help Gettys Images sell content. We created in a very short time a full set of design guidelines all powered by shoppable Getty Images.

'Harness the hair. To appear relatable to the general public, Boris should ruffle up his locks prior to any engagements.'

Somehow it got global coverage (even the Wall Street Journal) and increased online revenue of Getty’s political content by 30%.

Gif Goat Party.

With elections to the EU referendum taking place in 2016, it was crucial for young people to have a say in their future, yet many tended to fall at the first hurdle: registering to vote before the deadline.

We knew social media had overtaken television as young people's main source of news, but in an online world, what gets attention isn’t always what's most important. I lead a team to rethink how we could get people thinking about voting in a whole new way. We disguised a political message with something more eye-catching: goat gifs. We built a simple sharing mechanic that not only acted as a powerful reminder to register, but encouraged young people to pass it on. The results got on BBC and major news channels and got people thinking about new ways to connect with younger audience.

Chanel.

An invitation to understanding what creativity means to Chanel,

An immersion, multi-sensory exhibition though the origins and sources of inspiration of Chanel's creations capturing the charismatic personality and irreverent spirit of Gabrielle Chanel and Karl Lagarfeld.

This touring event blended technology and design to create a link between the tangible and virtual of the story of Chanel - all powered and controlled by a bespoke free App.

Nike FuelFest.

Part of a wider team working with Nike, PizelArt, and various agency partners to help make a concept into a reality. A real-time data visualization at Battersea Power Station, framed as a friendly competition between boys and girls, encouraged the crowd to reach beyond their limits. 4,000 guests moved to the beat of performances from some of the biggest names in music. The harder the crowd danced, the more points were earned, powering the experience with live, real-time data aggregated from each person's Nike+ FuelBand.

Over half a million fuel points generated made Nike+ FuelBand a world first that showed London how to #MAKEITCOUNT.